A husband and wife are shopping in their local supermarket. The husband picks up a box of Heineken and puts it in their cart. "What do you think you're doing?" asks the wife. "They're on sale, only $20 for a dozen" he replies. "Put them back, we can't afford them" demands the wife, they carry on shopping.

A few aisles farther on, the woman picks up a $40 jar of face cream and puts it in the basket. "What do you think you're doing?" asks the husband. "It's my face cream. It makes me look beautiful," replies the wife.

Her husband retorts: "So does a dozen bottles of Heineken and it's half the price."

That's him in Aisle 5.